The company mission is thrilling
The networking product is ready
The market is, however, waiting
We can help your networking products lead the market
Margalla Communications is a highly specialized market analysis and consulting firm with deep domain expertise in data center networking. We help companies develop winning product and marketing strategies, drive revenue growth and execute high-impact marketing initiatives for their server and storage networking, and network infrastructure products.
Clients
Margalla Communications has a growing list of clients in the networking domain. Click on a logo to read our testimonials. Let us help you achieve market success!
Strategy
Our team functions as an extension of yours to collectively build a go-to-market strategy. It starts with a comprehensive analysis of your networking product/market segment, followed by a detailed plan to enable you to fruitfully achieve your mission, whether that’s introducing a new product, releasing a new version, or or a change in product direction.
Go-To-Market Plan
The Margalla team will generate a plan for your networking product that focuses on the four critical components of a high impact go-to-market plan: effectively positioning your networking product, generating a demand-creation process that works, gaining the most value from your existing customer base, and building a strong brand.
Execution
Next, we focus on helping implement the strategy and plan for your networking product. We work closely with your team, taking ownership for the tactics and deliverables that decide a plan’s attainment. Using meticulous assessments, we help establish if a change in direction is needed and intervene as appropriate.
Why Margalla Communications
Viewpoint
We bring deep understanding of engaging with CxO-level audiences to your organization.
Thought Leadership
We enable you to foresee and exploit new opportunities, before they become widely perceptible.
Solution Validation
We can help validate your solution using focused outreach to our contact base of senior IT decision makers belonging to small (less than 50 employees) to mid-size (a few hundred to a few thousand employees) to the largest enterprises (few thousand to hundreds of thousands).
Performance
We leverage our proven record in launching new product lines in helping you execute on high-impact deliverables including technical and product marketing content, partnerships and press/analyst outreach.
Proficiency
We utilize our extensive domain expertise in networking technologies and solutions to assist you with all aspects of product definition, market positioning and overall strategy.
Access our published articles, white papers, and webinars.
About Us
Margalla Communications was founded by Saqib Jang, a seasoned and accomplished strategic/product/partner marketing and business development executive with over 20 years’ experience in setting product and marketing strategy and delivering market-leading storage and networking solutions for cloud and enterprise data center markets.
Specialties include product planning, business planning, product positioning, market validation, target market selection, competitive positioning, partner marketing, product launch, authoring technology and marketing white papers, marketing communications, and press releases. Focus areas include software-defined storage, hyper-converged infrastructure (HCI), all-flash arrays, and data center networking technologies.
Prior to independent consulting, Saqib was CEO/Co-Founder of a telecom infrastructure startup to capitalize on the opportunity for business-grade IP videoconferencing services.
Leader, Expert, Consultant
About Us - Continued
Earlier, Saqib was responsible for software product management and marketing at Auspex Systems, including Auspex’s award-winning entry into the CIFS market, and held a range of executive marketing roles developing and implementing product marketing strategies for industry-leading storage networking and networking security products.
Mr. Jang holds a B.S. degree in Electrical Engineering and Computer Science from Massachusetts Institute of Technology (MIT) and an M.B.A. in Marketing from the Wharton School, University of Pennsylvania.
Joining Saqib is a virtual team of specialists in demand generation, message creation, sales enablement and content development.
Contact Margalla Communications Today